Local Business Ranking: Most local marketers claim that pages should have long-form content of 1,000 to 2,000 words and there are even a few that suggest 3,000 or more to gain an advantage. If you cover the topic that you want your keyword to rank for in extreme depth, statistics show that Google adds additional rank juice to comprehensive coverage.

It’s important to see what your competitors keywords are to gain a full understanding of the territory.

You’ll need to outrank your competitors to appear ahead of them in the rankings. Of course, you’ll want to be on page one since very few venture any deeper in their search, so you’ll want to know what keywords your competitors are ranking for.  Mobile specific keywords are shorter than desktop and many use mobile “near me” in their search.

There is a block that shows up in a local Google search called the local pack. List your URL, contact information, name, address, phone, etc.

Having customers post favorable comments helps in rankings and gives visitors confidence for doing business with you. Also, purchasing citations helps in rankings since there will be link backs to your site.

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By sharing useful content to educate your readers as well as entertain is recommended. Compelling headlines, short sentences, bullet points, sub-headlines, good images help.

Using infographics has be shown to generate more engagement.

Experts tell us:

• Use Compelling eye-catching headlines. Headlines are the attraction factor to readership. All words within a post are in vain if your headline or post title did not grab the reader.
• Only have 1 H1 tag on any page.
• Length of blog should be less than 600 words for most posts. However, for the social site called Medium, the ideal length was found to be 1,600 words. The content should be user centered, valuable, understandable, shareable and actionable with a invitation to share or link to related content.
• Use short sentences that engage your visitor and get to the point.
• Use in-text links to landing pages.
• Use great images that complement your copy.
• Break content into sub-headlines when possible using H2, H3 tags.
• Use bullet points when applicable.
• Polish, edit and revise to perfection.
• Vary your topics.
• Use social sharing buttons.

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Below are a few free tools that stand out:

https://seotoolshq.com provides one of the best how to overviews.  There’s a choice of 16 different SEO tools on their front page.

https://keywordtool.io/   Free version of Keyword Tool generates up to 750+ long-tail keyword suggestions for every search term

https://keywordseverywhere.com/   The Keywords Everywhere extension is your free keyword tool. It can be easily installed on either Chrome or Firefox. The best part is that we show you useful google keyword search volume, cost per click and competition data of keywords on multiple websites.

https://analytics.google.com/analytics    With a tracking code, one can track choices and all kinds of visitor activity on your site.

https://www.similarweb.com See all your competitors traffic, check your market share for effectiveness.

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