Off-page SEO:  Getting traffic by off-page SEO one can do it themselves or outsource it.

One can game Google by having your off-page SEO outsourced. One needs to be careful whom they employ.

When outsourcing to private blog networks or PBN’s and Google finds you out you’re playing them in a way their algorithm doesn’t like, your site could get deindexed or get a manual penalty for unnatural inbound links. It’s against Googles their terms of service.

Saying all that, having a PBN and control of the anchor links is powerful stuff. You can always remove the links if you get penalized.  Using PBN’s you will have leveraged authority and trust and will have save a ton of time.

Paid Traffic: If the traffic converts when running ads on an ad network and you are profiting, it makes sense.

Only problem is, if the bounce rate gets high, the Google algorithm might take a second look at your site and lower it’s ranking.

But consider this, if buying traffic from Google Adwords did not bring value to their customers and themselves, Google could likely lose a lot of profit and kill their reputation.

How important is SEO in the field of Digital Marketing?

SEO allows a website to be found online. There are 2 types of SEO: on-page and off-page SEO.

On-page SEO allows maximum ranking potential from off-page SEO.

Off-paged SEO allows search engines to find your relevant information that people are seeking Off-page one can pursue include: social media posts and links, question and answer posts in forums, blog commenting, guest posting, classified ad links, image sharing, article and content submissions, video marketing and other activates.

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