email marketing – Free Information and Affiliate Marketing Courses http://digitalstargate.com Information marketing free help - 12 free basic resources for starters. Thu, 16 May 2019 14:31:38 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.7 Types of emails that convert http://digitalstargate.com/types-of-emails-that-convert/ Wed, 15 May 2019 18:30:58 +0000 http://digitalstargate.com/?p=880 The major conversion factor for an email is the subject line. It’s the first thing that catches you visitor’s eyes. The best tactic an email marketer can employ is to use A/B testing on subject lines. Subject lines dictate the number of clicks and are important since they are designed to engage your perfect customer. [...]

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]]> The major conversion factor for an email is the subject line. It’s the first thing that catches you visitor’s eyes. The best tactic an email marketer can employ is to use A/B testing on subject lines.

Subject lines dictate the number of clicks and are important since they are designed to engage your perfect customer.

Sub headlines that entice a reader with benefits or features of your product or service engage your perfect customer to learn more. Try to have the subject line mirror what’s in the email.

Clicks One has to ask, what subject lines get the most clicks.

Opens = how many people opened your email

Informative content that appeals to your perfect customer profile and good call to action all help to get clicks.

Conversions = EPC = Money made on an email campaign: total clicks/number of subscribers.

Converting clicks into purchases results from the offer servicing the visitor’s needs and interests. They click, like what they see, and purchase.

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]]> Is a 10% response or open rate realistic for outreach emails? http://digitalstargate.com/is-a-10-response-or-open-rate-realistic-for-outreach-emails/ Mon, 13 May 2019 19:30:22 +0000 http://digitalstargate.com/?p=863 When one runs an ad and get a subscriber. That subscription rate will vary with the graphic and ad content. With one’s email list, the big metrics are the open rate and the click through rate. Open Rates If you mean response rate to mean open rates, if that visitor doesn’t click there’s little meaning [...]

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]]> When one runs an ad and get a subscriber. That subscription rate will vary with the graphic and ad content.

With one’s email list, the big metrics are the open rate and the click through rate.

Open Rates If you mean response rate to mean open rates, if that visitor doesn’t click there’s little meaning to the number.

Timing when you send your message out influences open rates.

High open rates are nice but you have to train your customer to click. It’s more important to get your customer to click than to open. Average Open rates (average for businesses is 20%).

CTR Click through rates(industry average 3% to 5%), Clicks show if you can nudge your customer into action. The CTR shows how engaged that customer really is.

Subject Line: Focusing on the subject line is what makes clicks happen. The idea is to work on the subject line with words that want to make that would be customer to learn more, get more, find more, see more … etc.

A/B testing a variety of subject lines is important. It’s the best way to get the highest CTR.

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