With one’s email list, the big metrics are the open rate and the click through rate.

Open Rates If you mean response rate to mean open rates, if that visitor doesn’t click there’s little meaning to the number.

Timing when you send your message out influences open rates.

High open rates are nice but you have to train your customer to click. It’s more important to get your customer to click than to open. Average Open rates (average for businesses is 20%).

CTR Click through rates(industry average 3% to 5%), Clicks show if you can nudge your customer into action. The CTR shows how engaged that customer really is.

Subject Line: Focusing on the subject line is what makes clicks happen. The idea is to work on the subject line with words that want to make that would be customer to learn more, get more, find more, see more … etc.

A/B testing a variety of subject lines is important. It’s the best way to get the highest CTR.

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