email opens – Free Information and Affiliate Marketing Courses http://digitalstargate.com Information marketing free help - 12 free basic resources for starters. Thu, 16 May 2019 14:31:38 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.4 Types of emails that convert http://digitalstargate.com/types-of-emails-that-convert/ Wed, 15 May 2019 18:30:58 +0000 http://digitalstargate.com/?p=880 The major conversion factor for an email is the subject line. It’s the first thing that catches you visitor’s eyes. The best tactic an email marketer can employ is to use A/B testing on subject lines. Subject lines dictate the number of clicks and are important since they are designed to engage your perfect customer. [...]

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]]> The major conversion factor for an email is the subject line. It’s the first thing that catches you visitor’s eyes. The best tactic an email marketer can employ is to use A/B testing on subject lines.

Subject lines dictate the number of clicks and are important since they are designed to engage your perfect customer.

Sub headlines that entice a reader with benefits or features of your product or service engage your perfect customer to learn more. Try to have the subject line mirror what’s in the email.

Clicks One has to ask, what subject lines get the most clicks.

Opens = how many people opened your email

Informative content that appeals to your perfect customer profile and good call to action all help to get clicks.

Conversions = EPC = Money made on an email campaign: total clicks/number of subscribers.

Converting clicks into purchases results from the offer servicing the visitor’s needs and interests. They click, like what they see, and purchase.

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