Local Business Ranking: Most local marketers claim that pages should have long-form content of 1,000 to 2,000 words and there are even a few that suggest 3,000 or more to gain an advantage. If you cover the topic that you want your keyword to rank for in extreme depth, statistics show that Google adds additional rank juice to comprehensive coverage.

It’s important to see what your competitors keywords are to gain a full understanding of the territory.

You’ll need to outrank your competitors to appear ahead of them in the rankings. Of course, you’ll want to be on page one since very few venture any deeper in their search, so you’ll want to know what keywords your competitors are ranking for.  Mobile specific keywords are shorter than desktop and many use mobile “near me” in their search.

There is a block that shows up in a local Google search called the local pack. List your URL, contact information, name, address, phone, etc.

Having customers post favorable comments helps in rankings and gives visitors confidence for doing business with you. Also, purchasing citations helps in rankings since there will be link backs to your site.

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