By sharing useful content to educate your readers as well as entertain is recommended. Compelling headlines, short sentences, bullet points, sub-headlines, good images help.

Using infographics has be shown to generate more engagement.

Experts tell us:

• Use Compelling eye-catching headlines. Headlines are the attraction factor to readership. All words within a post are in vain if your headline or post title did not grab the reader.
• Only have 1 H1 tag on any page.
• Length of blog should be less than 600 words for most posts. However, for the social site called Medium, the ideal length was found to be 1,600 words. The content should be user centered, valuable, understandable, shareable and actionable with a invitation to share or link to related content.
• Use short sentences that engage your visitor and get to the point.
• Use in-text links to landing pages.
• Use great images that complement your copy.
• Break content into sub-headlines when possible using H2, H3 tags.
• Use bullet points when applicable.
• Polish, edit and revise to perfection.
• Vary your topics.
• Use social sharing buttons.

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