Perfect Customer: Although it might seem that you’re attempting to reach a wide audience, you are really marketing to a specific set of wants and needs. You’ll want to know their common fears, pains, urgencies, frustrations, desires, common experiences so that you can portray your service or product to be helpful to them.

Perhaps you can find a good stock image of that perfect customer to utilize in your site. The more detailed and bonding with that customer you can get, the better.

You’ll want to craft a good sales page and interior pages. Either do it yourself or outsource it to a professional.

CTA: Perhaps your call to action is a telephone number. You’ll want that prominent on your page.

Perhaps even a chat bot that would take their questions for best time of day to call back, any questions they might have, any variety of email and/or phone contact info, etc. so you can get a text message to respond to their enquiry. Chat bots work 24/7 and don’t get take a salary.

Perhaps the CTA is an email. A good email capture graphic can be displayed.

Traffic: Traffic is king. There are generally two ways to get traffic. Either you pay for it or you need to engage in off-page search engine optimization.

Running ads on ad networks with compelling graphics and ad content that is profitable is the goal. When conversions are cost-effective, one can scale and get any size audience that your business can handle.

Off-page SEO can be done in two ways. Either you do it yourself or outsource it to a professional. SEO are digital fingers that lend authority, credibility and trust according to the algorithm within a search engine.

How can I add a PayPal button to a blog?

If you’re advertising an affiliate product, most provide some sort of access to a PayPal account as well as other credit card acceptance device.

 However, if you need to add a PayPal payment button, in PayPal, select a “Buy Now” button or if you sell multiple items, chose the “Shopping Cart” button along with entering the name item name and price.

Then it’s just a matter of selecting the code and copy and paste into your website.

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