Off-page SEO:  Getting traffic by off-page SEO one can do it themselves or outsource it.

One can game Google by having your off-page SEO outsourced. One needs to be careful whom they employ.

When outsourcing to private blog networks or PBN’s and Google finds you out you’re playing them in a way their algorithm doesn’t like, your site could get deindexed or get a manual penalty for unnatural inbound links. It’s against Googles their terms of service.

Saying all that, having a PBN and control of the anchor links is powerful stuff. You can always remove the links if you get penalized.  Using PBN’s you will have leveraged authority and trust and will have save a ton of time.

Paid Traffic: If the traffic converts when running ads on an ad network and you are profiting, it makes sense.

Only problem is, if the bounce rate gets high, the Google algorithm might take a second look at your site and lower it’s ranking.

But consider this, if buying traffic from Google Adwords did not bring value to their customers and themselves, Google could likely lose a lot of profit and kill their reputation.

How important is SEO in the field of Digital Marketing?

SEO allows a website to be found online. There are 2 types of SEO: on-page and off-page SEO.

On-page SEO allows maximum ranking potential from off-page SEO.

Off-paged SEO allows search engines to find your relevant information that people are seeking Off-page one can pursue include: social media posts and links, question and answer posts in forums, blog commenting, guest posting, classified ad links, image sharing, article and content submissions, video marketing and other activates.

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There are basically two ways of doing this task. Either do it yourself or outsource it.

When outsourcing, beware of private blog networks or PBN’s. PBN’s are considered grey hat. Your site could get deindexed or get a manual penalty for unnatural inbound links.

Nevertheless, having a professional PBN service that controls the nature of all the anchor links pointing to your site is powerful stuff. You or the service that you outsourced this task to can always remove the links if you get penalized. 

Using PBN’s gains you leveraged authority, credibility and trust from professionals who are trained in gaming Google and will have saved a ton your time were you to do it yourself.

Content Driven SEO: Content driven SEO strategies will stand the test of time.

Should you invest in creating link worthy content and get real backlinks from promoting your content through credible outreach sources you’ll be rewarded.

Publishing guest posts and creating content that people want to link to is considered the best white hat way to go for the long haul.

I can tell you from experience, conversion rates are higher from on-site clicks than from conversions taken place from ads placed with ad platforms.

• SEO are digital fingers that lend authority, credibility and trust according to the algorithm within a search engine.
• Content driven quality SEO strategies will stand the test of time and incorporating good SEO on every page or a website insures better conversions.

There are 2 basics methods of SEO. On-page and off-page. On-page is fundamental for conversions. Off-page is fundamental for getting traffic.

• On-page SEO focus is on keywords within title as well as secondary keywords, quality long content, image name and alt text, attractive site layout,  alluring graphics and call to action and carried through into verticals’ structure as well, site speed aiming at 2 second load time, no broken links, etc.
• Off-page SEO are all the efforts taken to improve keyword positions in the search engine ranking. To get top page rankings for keywords could require many high-quality incoming links. Content driven SEO strategies will stand the test of time.

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