It takes a few days to a few weeks or even much longer to complete depending on the nature of the site. Sure one could build it in a couple of days but it takes some thought, depth, reflection and revision before going public.

Although it might seem that you’re attempting to reach a wide audience, you are really marketing to a specific set of wants and needs. You’ll want to know their common fears, pains, urgencies, frustrations, desires, common experiences so that you can portray your service or product to be helpful to them.

Finding good stock image of that perfect customer to utilize in your site helps. The more detailed and bonding with that customer you can get, the better.

Writing quality articles for primary and secondary keywords in ones vertical interior pages is time consuming. Then there image and graphic selections, perhaps videos. All time consuming.

SEO basics: There is a lot of internal basics like having your meta title with best keyword embedded. Making that meta headline catch the user’s attention to get the most clicks is important.

Meta description and headlines that appear in search results need to be optimize for primary keyword and secondary keywords.

Long form content, perhaps around 1,200 + words, with keywords placed near the beginning, H1 tag for main keyword on each page as well as H2, H3 … for secondary keywords are all part of on-page SEO.

It’s good to have a sitemap for your verticals to help search engines better crawl your site. The sitemap shows the keyword optimized, full length well-written articles in interior pages within verticals.

Optimizing for mobile as well as desktop. Will want to have internal links and searching so that you do not have any broken links. Might want to use schema markup for search engine to get better deliverability data for its searches.

Crafting a good sales page and interior pages takes time. Although I like to do it myself, there are two choices: either do it yourself or outsource it to a professional.

What can I make a website about?

Good question, even for people who are expert in a lot of things but don’t particularly want to invest any more time or energy into those avenues.

I’d suggest choosing something you’re interested in since you’ll be spending a lot of time developing your base around that topic.

If that niche has affiliate products, you’re in business.  Then you can sell other experts promotions that are helpful to those visitors.

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