Pages with longer load speeds have been shown to have higher bounce rates, lower time on page and less conversions.

Fast WordPress Hosting Provider: Start by using a FAST web hosting provider in the internet. There are many to choose from. Solid state drives provide faster load times.

Pingdom: Test load speed for websites using Pingdom for load times.

Gzip: One can use gzip software applications ( Gzip  has a general public license and published by Free Software Foundation) to reduce the size of ones’ CSS, HTML and JavaScript files. We are warned not to use it on image files.

Images: Compress using Photoshop where you can control the quality of the image. Optimize images so they are not larger than they need to be. PNGs are better for graphics with fewer than 16 colors. JPEGs are better for photographs.

Redirects: Redirects makes your page load slower.

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It’s used more and more by the big brands as well as small businesses because it increases sales and fosters better customer loyalty.

In short, content marketing:

• Targets a defined and growing audience.
• Provides valuable content that enhances your credibility.
• Increases sales.
• Fosters increased customer loyalty.

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It takes a few days to a few weeks or even much longer to complete depending on the nature of the site. Sure one could build it in a couple of days but it takes some thought, depth, reflection and revision before going public.

Although it might seem that you’re attempting to reach a wide audience, you are really marketing to a specific set of wants and needs. You’ll want to know their common fears, pains, urgencies, frustrations, desires, common experiences so that you can portray your service or product to be helpful to them.

Finding good stock image of that perfect customer to utilize in your site helps. The more detailed and bonding with that customer you can get, the better.

Writing quality articles for primary and secondary keywords in ones vertical interior pages is time consuming. Then there image and graphic selections, perhaps videos. All time consuming.

SEO basics: There is a lot of internal basics like having your meta title with best keyword embedded. Making that meta headline catch the user’s attention to get the most clicks is important.

Meta description and headlines that appear in search results need to be optimize for primary keyword and secondary keywords.

Long form content, perhaps around 1,200 + words, with keywords placed near the beginning, H1 tag for main keyword on each page as well as H2, H3 … for secondary keywords are all part of on-page SEO.

It’s good to have a sitemap for your verticals to help search engines better crawl your site. The sitemap shows the keyword optimized, full length well-written articles in interior pages within verticals.

Optimizing for mobile as well as desktop. Will want to have internal links and searching so that you do not have any broken links. Might want to use schema markup for search engine to get better deliverability data for its searches.

Crafting a good sales page and interior pages takes time. Although I like to do it myself, there are two choices: either do it yourself or outsource it to a professional.

What can I make a website about?

Good question, even for people who are expert in a lot of things but don’t particularly want to invest any more time or energy into those avenues.

I’d suggest choosing something you’re interested in since you’ll be spending a lot of time developing your base around that topic.

If that niche has affiliate products, you’re in business.  Then you can sell other experts promotions that are helpful to those visitors.

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Perfect Customer: Although it might seem that you’re attempting to reach a wide audience, you are really marketing to a specific set of wants and needs. You’ll want to know their common fears, pains, urgencies, frustrations, desires, common experiences so that you can portray your service or product to be helpful to them.

Perhaps you can find a good stock image of that perfect customer to utilize in your site. The more detailed and bonding with that customer you can get, the better.

You’ll want to craft a good sales page and interior pages. Either do it yourself or outsource it to a professional.

CTA: Perhaps your call to action is a telephone number. You’ll want that prominent on your page.

Perhaps even a chat bot that would take their questions for best time of day to call back, any questions they might have, any variety of email and/or phone contact info, etc. so you can get a text message to respond to their enquiry. Chat bots work 24/7 and don’t get take a salary.

Perhaps the CTA is an email. A good email capture graphic can be displayed.

Traffic: Traffic is king. There are generally two ways to get traffic. Either you pay for it or you need to engage in off-page search engine optimization.

Running ads on ad networks with compelling graphics and ad content that is profitable is the goal. When conversions are cost-effective, one can scale and get any size audience that your business can handle.

Off-page SEO can be done in two ways. Either you do it yourself or outsource it to a professional. SEO are digital fingers that lend authority, credibility and trust according to the algorithm within a search engine.

How can I add a PayPal button to a blog?

If you’re advertising an affiliate product, most provide some sort of access to a PayPal account as well as other credit card acceptance device.

 However, if you need to add a PayPal payment button, in PayPal, select a “Buy Now” button or if you sell multiple items, chose the “Shopping Cart” button along with entering the name item name and price.

Then it’s just a matter of selecting the code and copy and paste into your website.

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