Pages with longer load speeds have been shown to have higher bounce rates, lower time on page and less conversions.

Fast WordPress Hosting Provider: Start by using a FAST web hosting provider in the internet. There are many to choose from. Solid state drives provide faster load times.

Pingdom: Test load speed for websites using Pingdom for load times.

Gzip: One can use gzip software applications ( Gzip  has a general public license and published by Free Software Foundation) to reduce the size of ones’ CSS, HTML and JavaScript files. We are warned not to use it on image files.

Images: Compress using Photoshop where you can control the quality of the image. Optimize images so they are not larger than they need to be. PNGs are better for graphics with fewer than 16 colors. JPEGs are better for photographs.

Redirects: Redirects makes your page load slower.

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SEO on-page and off-page takes a long period of time before serious traffic flow emerges.

Traffic is drawn in with writing quality articles, spending time and effort with interactive content on social sites, blogging on other blogs and providing useful content that the end user is either searching for or sparks their continued interest so that they visit your page. The process of getting backlinks is important to organic ranking success.

Paid traffic initially takes daily investment to find a winning ad with a positive return on investment. Then one can scale to the moon.

One can gets visitor traffic using PPC, PPV, media buys, CPA networks, display ads, retargeting, Adwords, Bing and Facebook ads. One needs to experiment to find a good graphic combined with niche compatible word content and a strong call to action to find a winner.

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Off-page SEO:  Getting traffic by off-page SEO one can do it themselves or outsource it.

One can game Google by having your off-page SEO outsourced. One needs to be careful whom they employ.

When outsourcing to private blog networks or PBN’s and Google finds you out you’re playing them in a way their algorithm doesn’t like, your site could get deindexed or get a manual penalty for unnatural inbound links. It’s against Googles their terms of service.

Saying all that, having a PBN and control of the anchor links is powerful stuff. You can always remove the links if you get penalized.  Using PBN’s you will have leveraged authority and trust and will have save a ton of time.

Paid Traffic: If the traffic converts when running ads on an ad network and you are profiting, it makes sense.

Only problem is, if the bounce rate gets high, the Google algorithm might take a second look at your site and lower it’s ranking.

But consider this, if buying traffic from Google Adwords did not bring value to their customers and themselves, Google could likely lose a lot of profit and kill their reputation.

How important is SEO in the field of Digital Marketing?

SEO allows a website to be found online. There are 2 types of SEO: on-page and off-page SEO.

On-page SEO allows maximum ranking potential from off-page SEO.

Off-paged SEO allows search engines to find your relevant information that people are seeking Off-page one can pursue include: social media posts and links, question and answer posts in forums, blog commenting, guest posting, classified ad links, image sharing, article and content submissions, video marketing and other activates.

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Flippa Flippa is the original website marketplace to buy websites. Here you can browse thousands of websites for sale and shortcut the process of getting found.

That site might already be ranking, have hundreds or even thousands of backlinks.

You’ll still want to do is work on SEO. There are generally 2 types of SEO. On-page and off-page SEO.

On Page SEO: On page SEO helps search engines find those keywords that others search for based on their algorithm. One need to optimize their site for all keywords they want to rank for as well as for your verticals’ keywords.

You want the search engines to find your relevant information so it can be delivered to people seeking that knowledge. Off-page one can pursue include: social media posts and links, question and answer posts in forums, blog commenting, guest posting, classified ad links, image sharing, article and content submissions, video marketing and other activities.

Since this is a lengthy subject, in Quora, search: “on page SEO” for those specifics that need to be addressed.

Off Page SEO: Off page SEO are all the efforts taken to improve keyword positions in the search engine ranking. To get top page rankings for keywords could require many high-quality incoming links.

Getting free traffic can be extremely time consuming. Frequent blogging, using social media, getting backlinks from authority sites takes time. In time, traffic is drawn in with quality articles, interactive content on social sites, blogging on other blogs pulls in traffic. Social media posts and links, question and answer posts in forums, blog commenting, guest posting, classified ad links, image sharing, article and content submissions, video marketing and other activates help are the means to pull in traffic.

Outdoing your competitors gets you listed ahead in the rankings for the keywords you are competing against. You basically have 2 choices when it comes to getting backlinks to increase your off-page SEO. Either do it yourself or outsource it.

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