Profitability is an entirely another question.

There is this advertiser that I know who spent over $2,000 on Facebook ads advertising diet offers and hasn’t turned profitable.  They are taking advertising courses on how to become profitable on Facebook buy haven’t turned the corner.

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Pages with longer load speeds have been shown to have higher bounce rates, lower time on page and less conversions.

Fast WordPress Hosting Provider: Start by using a FAST web hosting provider in the internet. There are many to choose from. Solid state drives provide faster load times.

Pingdom: Test load speed for websites using Pingdom for load times.

Gzip: One can use gzip software applications ( Gzip  has a general public license and published by Free Software Foundation) to reduce the size of ones’ CSS, HTML and JavaScript files. We are warned not to use it on image files.

Images: Compress using Photoshop where you can control the quality of the image. Optimize images so they are not larger than they need to be. PNGs are better for graphics with fewer than 16 colors. JPEGs are better for photographs.

Redirects: Redirects makes your page load slower.

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It’s used more and more by the big brands as well as small businesses because it increases sales and fosters better customer loyalty.

In short, content marketing:

• Targets a defined and growing audience.
• Provides valuable content that enhances your credibility.
• Increases sales.
• Fosters increased customer loyalty.

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For instance, a real estate company might advertise on one of their pages using an insurance or mortgage offer. An implant dentist might have a dental loan assistance affiliate offer. The caveat should be, does this offer help my customer fulfill a meaningful purpose or desire.

For internet marketers, blog publishers, what is not to like about affiliate marketing? Any individual website owner or business entity can profit by earning commissions for referring sales, leads and traffic to an advertiser from a well-crafted content page.

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Subject lines dictate the number of clicks and are important since they are designed to engage your perfect customer.

Sub headlines that entice a reader with benefits or features of your product or service engage your perfect customer to learn more. Try to have the subject line mirror what’s in the email.

Clicks One has to ask, what subject lines get the most clicks.

Opens = how many people opened your email

Informative content that appeals to your perfect customer profile and good call to action all help to get clicks.

Conversions = EPC = Money made on an email campaign: total clicks/number of subscribers.

Converting clicks into purchases results from the offer servicing the visitor’s needs and interests. They click, like what they see, and purchase.

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SEO on-page and off-page takes a long period of time before serious traffic flow emerges.

Traffic is drawn in with writing quality articles, spending time and effort with interactive content on social sites, blogging on other blogs and providing useful content that the end user is either searching for or sparks their continued interest so that they visit your page. The process of getting backlinks is important to organic ranking success.

Paid traffic initially takes daily investment to find a winning ad with a positive return on investment. Then one can scale to the moon.

One can gets visitor traffic using PPC, PPV, media buys, CPA networks, display ads, retargeting, Adwords, Bing and Facebook ads. One needs to experiment to find a good graphic combined with niche compatible word content and a strong call to action to find a winner.

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Local Business Ranking: Most local marketers claim that pages should have long-form content of 1,000 to 2,000 words and there are even a few that suggest 3,000 or more to gain an advantage. If you cover the topic that you want your keyword to rank for in extreme depth, statistics show that Google adds additional rank juice to comprehensive coverage.

It’s important to see what your competitors keywords are to gain a full understanding of the territory.

You’ll need to outrank your competitors to appear ahead of them in the rankings. Of course, you’ll want to be on page one since very few venture any deeper in their search, so you’ll want to know what keywords your competitors are ranking for.  Mobile specific keywords are shorter than desktop and many use mobile “near me” in their search.

There is a block that shows up in a local Google search called the local pack. List your URL, contact information, name, address, phone, etc.

Having customers post favorable comments helps in rankings and gives visitors confidence for doing business with you. Also, purchasing citations helps in rankings since there will be link backs to your site.

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Next comes the most important key to making money: TRAFFIC.

There are two basic ways to get traffic. Either you pay for it or get it free.

Paid Advertising:One can gets visitor traffic by advertising via PPC, PPV, media buys, CPA networks, display ads, retargeting, Adwords, Bing and Facebook ads. Many use Facebook for paid traffic since it has a wide choice of demographics.

By employing highly engaging graphics, relevant keywords in an advertisement and a good call to action one improves odds for success. One could wind up losing a lot of cash before profitable campaigns result.

Free Traffic: Getting free traffic of any life changing significance will take time. Constant blogging, using social media, getting backlinks from authority sites requires time and effort.

Eventually, traffic results from quality articles, interactive content on social sites, blogging on interacting with other blogs and posting useful content that the end user is either searching for or sparks enough interest to visit your site.

One can collect their emails which is usually it’s done by offering something for free. This free incentive can be something like an ebook, a coupon, some time-saving cheat sheet, an all in one tool or template, a blueprint, case studies on a subject, a graphic giveaway, free videos, etc.

Eventually you’ll have a good size email list that you can market to for the long run. Successful marketers seem to agree the money is in the list.

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There are any number of free outlets you can advertise on for free.

YouTube videos can be made promoting that niche area with a link in the description page linking you your offer page.

Blogging about your niche program offer on the social networks will get visitors to your offer page. You’ll not want to overly hype the affiliate, just give them enough curiosity to visit your affiliate promotion page.

You’ll get traffic with interactive content on social sites, blogging on other blogs pulls in traffic. Social media posts and links, question and answer posts in forums, blog commenting, guest posting, classified ad links, image sharing, article and content submissions are the means to pull in traffic for free.

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By sharing useful content to educate your readers as well as entertain is recommended. Compelling headlines, short sentences, bullet points, sub-headlines, good images help.

Using infographics has be shown to generate more engagement.

Experts tell us:

• Use Compelling eye-catching headlines. Headlines are the attraction factor to readership. All words within a post are in vain if your headline or post title did not grab the reader.
• Only have 1 H1 tag on any page.
• Length of blog should be less than 600 words for most posts. However, for the social site called Medium, the ideal length was found to be 1,600 words. The content should be user centered, valuable, understandable, shareable and actionable with a invitation to share or link to related content.
• Use short sentences that engage your visitor and get to the point.
• Use in-text links to landing pages.
• Use great images that complement your copy.
• Break content into sub-headlines when possible using H2, H3 tags.
• Use bullet points when applicable.
• Polish, edit and revise to perfection.
• Vary your topics.
• Use social sharing buttons.

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